Finning Operator App

Finning Operator app is an MVP project for Finning Digital. The goal of this project is to develop a mobile application for heavy equipment machine operators to use that tracks their operating performance against other operators, scores them points for operating in an efficient, carbon-reducing manner, and coaches on how to operate more efficiently.  

Core Statement

We will create a gamified mobile application that coaches heavy equipment machine operators to reduce fuel consumption and therefore lower carbon footprint.


Empathy Map

Experience Map

Since it is very dangerous for operators to work while using their phone. The whole experience is mainly designed for two-time period per day.


Time of use:


In the morning (before work): every day before starting to work, user will receive an alert from the app asking if user is still using the same machine he/she operated yesterday. If not, app will direct user to switch to today’s machine.


At night (after work): Every day after work, user will receive a notification of how his/her performance is today. Going into the app, user will see detailed performance and how far user is from target reward as well as some suggestions on how to earn more XP, which is a subtle way of coaching operators to reduce fuel consumption. 

User Test

Goal: Identify current information architecture structure flaws and user perspective. Format: Card Sorting. Give tasks and ask users to categorize different tasks into different categories and give a name to each group.